Too soon? Canadians Googling 'back-to-school' in June
Published Monday, August 26, 2013 9:53AM EDT
School was still in session and the Chicago Blackhawks were still on the verge of winning their fifth Stanley Cup when “back-to-school” searches started trending online in Canada, according to a Google Trends expert.
For some reason, Canadians started Googling the topic at the end of June, said Google Canada’s Aaron Brindle.
“School wasn’t even out yet (when the topic started trending),” he told CTV’s Canada AM on Monday. “So, it’s kind of incredible.”
With just a week left in August, Canada is on pace to have a record-breaking year in terms of online searches for “back-to-school,” Brindle said.
According to a recent Pollara survey, the average Canadian intends to spend $428 per child on items such as school supplies, clothing and technology as kids head back to class.
That’s an increase of 18.2 per cent from last year.
Parents who have kids in college or university plan to spend even more – an average of $572 per child.
Back-to-school searches seem to confirm these numbers, Brindle said.
Top searches related to the upcoming academic year include terms like “laptops” and “phones,” he said.
However, searches for “backpacks” were also relatively popular, he added.
Popular searches on YouTube during back-to-school shopping season included “room tour,” “school makeup tutorial,” “haul videos” and “school supplies.”
Popular searches over the Aug 24/25 weekend include:
- Celine Dion’s house: The ‘My Heart Will Go On’ singer is selling her Florida mansion for $72 million. In addition to five buildings and more than 120 metres of ocean-front exposure, this 5.7-acre property even has its very own water park.
- Martin Luther King: Tens of thousands turned out on Saturday to celebrate the 50th anniversary of Martin Luther King’s “I have a dream” speech. In a rousing speech, U.S. President Barack Obama pointed out that he’s a testament to how far the country has come over the last half century.
- Lori Welbourne: Halfway through her interview with Kelowna Mayor Walter Gray, B.C. columnist Lori Welbourne undid the strap on her dress and bared her breasts. The columnist wanted to know whether women would be arrested for going topless in anticipation of Sunday’s Go Topless Day.
- ‘N SYNC: The former boy band reunited for a special performance at the MTV Video Music Awards on Sunday night. The last time ‘N Sync performed together at an awards show was in 2003.
- 'Batfleck’: Following news that Ben Affleck had been cast to play the Dark Knight in a film bringing Batman and Superman together, the term ‘Batfleck’ really picked up on the weekend.