An image of a trio of hot tub bathers, moulding their hair into veritable ice sculptures, is bringing lots of unexpected attention to a little resort in the Yukon.

The photo, taken at the Takhini Hot Pools in Whitehorse, captures Yukon resident Miléna Georgeault, her partner Maxime, and a friend visiting from France, sporting sky-high, frost-laden 'dos.

It`s accompanied by a fun little video Georgeault shot and loaded onto Facebook, where it`s had more than 35,000 views.

Takhini Hot Pools' owner Andrew Umbrich says that photo was the clear winner this year.

"We just got lucky we got this amazing photo this year," he told CTV's Canada AM Friday.

The Takhini Hot Pools has been hosting the uniquely Canadian crazy-hair photo contest for several years, Umbrich says, explaining that it`s run in conjunction with a Whitehorse pioneer festival called the Sourdough Rendezvous.

Umbrich admits the photo contest is pretty unique. "As far as we know, we're the only ones who do it," he says.

The elaborate, icy hairdos are made possible when the mineral-laden hot springs water hits cold Yukon air and creates big clouds of steam over the Takhini pool, Umbrich says.

"Since the water in the pool is about 40 degrees Celsius, there's a lot of steam rising. Provided it's -30 – or even -20 – the hair will freeze quite quickly," he explained.

Men tend to like freezing their beards, while women freeze their hair, says Umbrich, who notes there are a few tricks to maximizing the effect.

"A good method is to lay your hair on the side of the pool and let it freeze and then lifting it up and fashioning it by wetting it and moulding it," he explained.

This year, about 20 people entered the contest, but the resort can likely expect that number to rise next year, now that the resort is earning attention around the world.